Bol Acai: Brand & Identity Design

A team of passionate health enthusiasts set out to introduce the ‘authentic açaí bowl’ as a packaged product in the Indian market, targeting gyms, retail stores, and other key locations. To help establish a strong presence, the brand required a compelling identity—something I developed as part of this project.

As the brand was regionally focused, I proposed the name Bol Açaí—a wordplay blending Hindi and English, where "Bol" (informal Hindi slang meaning "to speak") cleverly complements "Bowl" in English.

I then designed a flexible logo system featuring a bilingual approach, offering versions tailored for both the Indian market and English-speaking audiences.

For smaller formats, the system incorporated corresponding handwritten wordmarks to maintain clarity and brand consistency across all applications.

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