Identity Design: Cubix
RMIT Activator serves as a pivotal center for entrepreneurship within the university, extending support to students, founders, and educators in their pursuit of entrepreneurial success and sustainable impact through their ventures. The pre-accelerator program, LaunchHUB, focuses on nurturing early-stage startups through an intensive learning curriculum, funding opportunities, and access to RMIT's resources and expertise. Each round of the program selects ten startups based on their potential to deliver social, environmental, or sustainable impact.
The client for this project, Cubix, operates in the business-to-business sector, collaborating with pharmaceutical companies to develop oral capsules as alternatives to protein drug injections, such as insulin. The project's scope encompasses the early stages of oral drug delivery development, which precede the clinical phases of commercial translation. Leveraging their patented platform technology, expertise in drug delivery, and activities ranging from formulation design to regulatory intelligence, Cubix plays a significant role in advancing pharmaceutical innovation.
The goal of an extendable identity system is to create a recognizableand cohesive brand identity for Cubix, even when variations ofthe logo are used in marketing collaterals or to promote the brand on social media. This could be done by implementing the brand guidelines illustrated in the following slides.
Critical Reflection
Reflecting on my performance, one notable achievement that stands out is the presentation I delivered. The presentation was not only memorable but also highly persuasive and compelling. Additionally, I take pride in the solid identity system I designed for the project, which was well-prepared for a market launch.
