Identity Design: Cubix
For Cubix, I created an extendible identity that reflects their innovative work in pharmaceutical development. Cubix specializes in creating oral capsules as alternatives to protein drug injections, such as insulin, focusing on the early stages of drug delivery development. This identity was designed to capture their cutting-edge approach while remaining adaptable to their diverse range of services.
The client for this project, Cubix, operates in the business-to-business sector, collaborating with pharmaceutical companies to develop oral capsules as alternatives to protein drug injections, such as insulin. The project's scope encompasses the early stages of oral drug delivery development, which precede the clinical phases of commercial translation. Leveraging their patented platform technology, expertise in drug delivery, and activities ranging from formulation design to regulatory intelligence, Cubix plays a significant role in advancing pharmaceutical innovation.
The goal of an extendable identity system is to create a recognizable and cohesive brand identity for Cubix, even when variations ofthe logo are used in marketing collaterals or to promote the brand on social media. This could be done by implementing the brand guidelines illustrated in the following slides.
Critical Reflection
Reflecting on my performance, one notable achievement that stands out is the presentation I delivered. The presentation was not only memorable but also highly persuasive and compelling. Additionally, I take pride in the solid identity system I designed for the project, which was well-prepared for a market launch.
