Identity Design
Agency: AdsCult
ZAHF Engineering and Contractors
Designer : Ishaan Ambavane

The Brief

The goal was to construct a symbol which is unique to the brand and it hints at what the brand stands for.

The Process

After a lot of sketching and researching, I finalized a shape that looked like a house. Then, all the letters of ‘ZAHF’ were carefully incorporated into it. The logo was designed to be a extendible design system in itself which can be used in business cards, posters, brochures or any other marketing collateral creatively. Examples are included in this case study.

The Result